vip.com Headquarters - Guangzhou, China

Description

Dynamic Lighting for the vip.com Guangzhou Headquarters

vip.com, one of the world's most renowned e-commerce giants, is the first south-China-based e-commerce enterprise that went public in the US. Its new global headquarters, playing with changing colors of the sky, reflections from the water and the light and shadow, is located in Guangzhou’s Silicon Valley, the Pazhou Internet Innovation Cluster in Haizhu District.

Light bridging spaces

The vip.com headquarters complex consists of two separate high-rise buildings and a 10-storey plinth, connecting all three building plots of the angular site, straddling the respective roads and presenting an office landscape in horizontal layers. The function blocks however appear to be isolated from each other at night. Therefore, using light to cohere the spaces with one another becomes the goal of its façade illumination.

The deliberately plain, horizontally structured glazing facades give the complex a unified appearance. The horizontal layering of facades and the vertical rising of architecture overlap and form a diverse yet orderly pattern. The floor-to-ceiling glazing endows the office with a loose and bright ambience, embodying the corporate culture of simplicity, modernity, openness and flat management.

LED lights are installed in a horizontal direction along the facades and all are concealed in the structure grooves, creating a radiance around the architecture without exposing the hardware. The Traxon ARCHISHAPE® 2.0 Linear is the source of such radiance. With a color temperature of 5000K as the indoor lighting, it coheres the interior with the exterior, letting brightness from inside out.

Colors elevating experience

A connected LED media lighting scheme has been added to enhance the building’s commercial value and the enterprise’s corporate image. Given that the glazing enable highly limited installation space and the existing white LED Linears tolerate no interruption, the owner and lighting designer have adopted the tailor-made OSRAM Traxon LED Dot media solution. The customized LED Dot ensures easy installation with a compact profile, and accurate and vivid interpretation of colors with optimal optics, solving the two main challenges put forward by the project.

The entire lighting for the overall complex is under the management of e:cue, the control system from OSRAM Traxon. A lighting network has been built with a Lighting Control Engine 2 fx high performance server and an array of Butler PRO secondary controllers spreading across the architecture. This connected illumination not only interacts with the building’s central system, but also synchronizes with nearby buildings’ lighting and even with the city-level Pearl River theme-based light show. Its performance has been proved over and again by major events such as National Day holidays, the CPC centenary celebration etc. Already known as an improvement to the Pearl River Night Cruise, it is expected to play an indispensable part in boosting local night economy.

Details
Category : Architectural   Lighting Designer : GD-Lighting Design
Client : vip.com   Architect : GMP Architekten
Location : Guangzhou, China   Designer : -
Date : 2021-08-01   Installer : -
 Location on map 
Other Showcases
  • Shenzhen Futian CBD – Shenzhen, China
  • Landmark 81 - Ho Chi Minh City, Vietnam
  • MahaNakhon Tower - Bangkok, Thailand
  • The First Affiliated Hospital Zhejiang University School of Medicine - Hangzhou, China
  • Whirlpool Building - Hefei, China
  • Minneapolis Community & Technical College Skyway - Minneapolis, MN, USA
  • Palliser One - Calgary, AB, Canada
  • Yankee Doodle Garage - Norwalk, CT, USA
  • San Francisco International Airport Long-term Parking Garage - San Francisco, CA, USA
  • First Place Tower Parking Garage - Tulsa, OK, USA
  • Xiqu Centre - Hong Kong, China
  • Eiffel Tower - Las Vegas, NV, USA
  • Dena'ina Civic and Convention Center - Anchorage, AK, USA
  • White Rose Centre – Leeds, England
  • Lupu Bridge - Shanghai, China
  • Golden Temple - Amritsar, India
  • Signature Bridge - Delhi, India
  • Shanghai-Suzhou-Nantong Yangtze River Bridge - Jiangsu Province, China
  • Taiyuan - Shanxi, China
  • Suzhou Center - Suzhou, China
  • City Center Track Crossing – Winterthur, Switzerland
  • Shenzhen World Exhibition & Convention Center - Shen Zhen, China
  • Thee Matic Mall - Bandung, Indonesia
  • The Fifth Nanjing Yangtze River Bridge - Jiangsu Province, China
  • Macau Smart Street Lighting - Macau SAR, China
  • Ostankino TV Tower - Moscow, Russia
  • Binhai Cultural Center - Tianjin, China
  • Meixihu International Culture & Art Centre - Changsha, China
  • Dali City - Yunnan, China
  • East Lake - Wuhan, China
  • The Pearl Bangkok - Bangkok, Thailand
  • Jaipur City - Jaipur, India
  • Fenghua District - Zhejiang, China
  • Xiamen - Fujian, China
  • Qingdao - Shandong, China
  • Mangshi - Yunnan, China
  • Dingzhou - Hebei, China
  • Xi’an High Tech Zone – Xi’an, China
  • GWH tower block - Kassel, Germany
  • InWork - Amsterdam, The Netherlands
  • Säntispark Slide World - Abtwil, Switzerland
  • Yanqi Lake – Beijing, China
  • Denver City and County Building – Denver, CO, USA
  • Shing Mun Bridges - Hong Kong, China
  • P.T. OSRAM Indonesia - Jakarta, Indonesia
  • Four Winds Residences – New Orleans, LA, USA
  • RASA Towers - Bangkok, Thailand
  • Circle Condominium - Bangkok, Thailand
  • V-point - Hong Kong, China
  • Zhuhai Grand Theatre - Zhuhai, China
  • OSRAM Design Center, Shenzhen - Shenzhen, China
  • CoorsTek Gallery & Office – Tokyo, Japan
  • Bus Terminal Schiphol Noord – Schiphol, The Netherlands
  • Biaxial Tower - Massachusetts Institute of Technology (MIT) Campus Cambridge, MA, USA
  • Wuhan Two Rivers and Four Banks – Wuhan, China
  • Sea Containers House – London, United Kingdom
  • Noma Earth Tubes – Manchester, United Kingdom
  • Madison College – Madison, WI, USA
  • Júlia Center – Andorra la Vella, Andorra
  • JenTower LEUCHTTURM – Jena, Germany
  • Libeskind Sculptures – Milan, Italy
  • Great Western Quarter – London, United Kingdom
  • Box Park – Dubai, UAE
  • The Middle Ring Expressway – Suzhou, China
  • OSRAM Lighting Solutions exhibits in Light Middle East 2015 – Dubai, UAE
  • Radisson Blu Hotel – Frankfurt, Germany
  • Shanghai Tower – Shanghai, China
  • Court of Final Appeal – Hong Kong, China
  • Suzhou International Expo Center - Suzhou, China
  • NH Collection Eurobuilding Madrid - Madrid, Spain
  • Fraunhofer Institute – Aachen, Germany
  • Private Residence – Toronto, ON, CA
  • Spike Sports Hall - Budapest, Hungary
  • “Time/Light Wall” – Long Island City, NY, US
  • Melbourne Cricket Ground – Melbourne, Australia
  • AIA Capital Center – Bangkok, Thailand
  • National Gymnastics Arena – Baku, Azerbaijan
  • Várkert Bazár Conference Room - Budapest, Hungary
  • Ruislip Manor Station Bridge – London, United Kingdom
  • GEMS Ichigaya – Tokyo, Japan
  • Ali Bin Hamad Al Attiya Arena - Doha, Qatar
  • Lotte Center Hanoi – Hanoi, Vietnam
  • Grand Hyatt Incheon – Incheon, South Korea
  • Täby Centrum Shopping Mall – Täby, Sweden
  • San Mamés Stadium – Bilbao, Spain
  • German Oceanographic Museum - Stralsund, Germany
  • Youth-and-Culture-Church St. Peter - Frankfurt, Germany
  • TV Asahi EX Tower + EX Theater Roppongi – Tokyo, Japan
  • Maywood Medical - Maywood, NJ, USA
  • Gateway Community College - New Haven, CT, USA
  • Szczecin Philharmonic - Szczecin, Poland
  • Pacific Science Center Arches - Seattle, WA, USA
  • Brookfield Place (Heritage Façade) – Toronto, ON, Canada
  • St. Paulus Cathedral - Münster, Germany
  • Sparkasse Paderborn-Detmold - Paderborn, Germany
  • PURE - Cologne, Germany
  • OPTIMALL – Hong Kong, China
  • m:con Congress Center Rosengarten - Mannheim, Germany
  • Harpa Concert Hall - Reykjavík, Iceland
  • Saint Thomas A’ Becket Church - Jefferson Hills, PA, USA
  • Binary Sculpture of Manyata Embassy Business Park - Bangalore, India
  • Lighting Box – Tokyo, Japan
  • Arena Corinthians – São Paulo, Brazil
  • Suntec Singapore Convention & Exhibition Centre - Singapore
  • Edificio Renaissance - Belo Horizonte, Brazil
  • go.went.gone. - Frankfurt/Main, Germany
  • Shanghai International Harbour Terminal – Shanghai, China
  • Riverside City Hall - Riverside, CA, USA
  • Corporate Office Break Room - Overland Park, KS, USA
  • Franz Keller Winery - Oberbergen, Germany
  • Möbel Martin - Mainz, Germany
  • Private Residence, Spa & Garage - Zurich, Switzerland
  • The Crystal – London, United Kingdom
  • National Mining Museum – Newtongrange, United Kingdom
  • Tennent’s Wellpark Brewery – Glasgow, United Kingdom
  • Blast Furnace PHOENIX West - Dortmund, Germany
  • Allianz Headquarters (WTorre Elevator) - São Paulo, Brazil
  • Hotel Pullman - Ibirapuera - São Paulo, Brazil
  • Staircase Trostberg – Trostberg, Germany
  • BayArena - Leverkusen, Germany
  • Noevir Tokyo Headquarters – Tokyo, Japan
  • Staircase in the Stadthof - Zurich, Switzerland
  • Bülow Carré - Stuttgart, Germany
  • Savant Pharm S.A. - El Tío, Córdoba, Argentina
  • University Hospital Münster – Münster, Germany
  • Lighting Technology Manufacture - Leipzig, Germany
  • Centro Cultural Caixa – Recife, Brazil
  • Amsterdam ArenA – Amsterdam, The Netherlands
  • Oil Port Bridge - Raunheim, Germany
  • "Zacheta" National Gallery of Art - Warsaw, Poland
  • Perry Monument – Erie, PA, USA
  • Carlton City Hotel Singapore – Singapore
  • Heating Power Plant in Linden - Hannover, Germany
  • Vonhaucke – Mexico City, Mexico
  • Klodzko fortress – Klodzko, Poland
  • Hanjie Wanda Plaza – Wuhan, China
  • Rendezvous Grand Hotel Singapore – Singapore
  • Hirmer eShop Headquarter – Munich, Germany
  • Global flagship UNIQLO Paris Opéra Store - Paris, France
  • Kiel Fjord Landmark Light Installation – Kiel, Germany
  • Axel Springer Publishing House – Hamburg, Germany
  • Kempinski Ambience Hotel Delhi - Shahdara, India
  • PSA Building – Singapore
  • Eaton - Cleveland, OH, USA
  • 650 Fifth Avenue - New York, NY, USA
  • BASF Corporation - Florham Park, NJ, USA
  • Beacon of Hope - Joplin, MO, USA
  • Memorial Park Bosnjaci – Zagreb, Croatia
  • DRAGONFLY Office Building – Seoul, South Korea
  • Hypercube Skolkovo - Moscow, Russia
  • Sir Chris Hoy Velodrome - Glasgow, United Kingdom
  • Strand East Tower – London, United Kingdom
  • Lee Gardens One – Hong Kong, China
  • InterContinental Magnificent Mile - Chicago, USA
  • Stockmann Department Store - Helsinki, Finland
  • Grand Stade Lille Métropole - Lille, France
  • Al Gurg Trading & Projects Office – Dubai, UAE
  • Historical Town Hall – Kronach, Germany
  • Sinit Kreisel - Rödenthal, Germany
  • ETECH Center - Linz, Austria
  • EUMETSAT - Darmstadt, Germany
  • Coface Arena - Mainz, Germany
  • O’Hare International Airport Terminal 5 - Chicago, USA
  • Railway Bridge - Warsaw, Poland
  • Pitt Street Mall - Sydney, Australia
  • Galeries Lafayette 'La Coupole' - Paris, France
  • Galeries Lafayette 'Chrysalide' - Paris, France
  • Geolog Stadium - Tyumen, Russia
  • Silo 468 - Helsinki, Finland
  • Maillart Bridge - Aarburg, Switzerland
  • Student Dorm “Light Pole” - Offenbach, Germany
  • Holmenkollen - Oslo, Norway
  • South Street Bridge - Philadelphia, USA
  • National Stadium - Lima, Peru
  • Anyone Who Has a Heart - Manchester, United Kingdom
  • YBM GangNam Center - Seoul City, South Korea
  • FedExField - Landover, MD, USA
  • Le Front 3D Cube - Kawasaki, Kanagawa, Japan
  • Air Navigation Tower - Batumi, Georgia
  • Crystal Hall - Baku, Azerbaijan
  • Flame Towers - Baku, Azerbaijan
  • National Stadium - Warsaw, Poland
  • Capital Gate - Abu Dhabi, UAE
  • Kungsmässan - Kungsbacka, Sweden
  • The Detroit People Mover: Millender Station - Detroit, MI USA
  • Belfast: Streets Ahead - Belfast, Northern Ireland
  • Triumph – Vienna, Austria
  • Central Tower - Munich, Germany
  • Marriott Marquis - San Diego Marina, California, USA
  • Tischlerei Mayrhofer - Pasching, Austria
  • Shelborne Hotel - Miami Beach, Florida
  • Operation Room With Therapeutic Lighting - Salzburg Austria
  • ECE Shopping Mall - Essen, Germany
  • “Geo Center” Museum of Geology - Møn, Denmark
  • Cube Chandelier – Zwolle, The Netherlands
  • IBM Executive Briefing Center – Rome, Italy
  • Skyline Installation Europe Business Center (EBC) - Banska Bystrica, Slovakia
  • Star Place Façade - Kaohsiung City, Taiwan
  • State Kremlin Palace - Moscow, Russia
  • Oskar-von-Miller-Tower - Munich, Germany
  • OVO - Lyon, France
  • Akmerkez Shopping Mall - Istanbul, Turkey
  • Dante Alighieri School - Sao Paulo, Brazil
  • Christ the Redeemer Monument - Rio de Janeiro, Brazil
  • Klehr Harrison Harvey Branzburg Lobby - Philadelphia, USA
  • Galleria Seoul Department Store - Seoul, South Korea
  • German Stock Exchange - Frankfurt, Germany
  • HSBC Headquarters Hong Kong, China
  • UNIQLO Shinsaibashi Flagship Store - Osaka, Japan
  • T.C. Ziraat Bank Headquarters - Ankara, Turkey
  • YAS Marina Hotel – Abu Dhabi, UAE
  • Siemens Building Technologies Division Headquarters' Car Park - Zug, Switzerland
  • Los Libertadores Bridge - Lima, Peru
  • International Finance Center - Shanghai, China
  • Shanghai World EXPO (Outdoor) - Shanghai, China
  • EVO Crane - Offenbach, Germany
  • David H. Koch Theater, Lincoln Center - New York, NY, USA
  • “The Stage” exhibit - Hong Kong, China
  • Hotel Ambasadori - Tbilisi, Georgia
  • Project Hope - Munich, Germany
  • The Landmark Skywalks - Hong Kong, China
  • HAVER & BOECKER Headquarters - Oelde, Germany
  • Brooklyn Academy of Music - Brooklyn, NY, USA
  • Pachinko ZAP Ofuna Hall - Kanagawa, Japan
  • ICC Hong Kong - Hong Kong, China
  • 180 Montgomery - San Francisco, CA, USA
  • Hong Kong Coliseum (Outdoor) - Hong Kong, China
  • Hong Kong Coliseum (Indoor) - Hong Kong , China
  • W Hotel Hoboken - Hoboken, NJ, USA
  • Vodafone - Prague, Czech Republic
  • Kamppi Shopping Mall - Helsinki, Finland
  • Cronos - Lima, Peru
  • Euratechnologies - Lille, France
  • Light it up Ninja - Yokohama, Japan
  • Spitalfields Market - London, UK
  • Diesel - Marostica , Italy
  • Worldwide Plaza - New York, USA
  • Optimum Shopping Mall - Istanbul, Turkey
  • Prime Maison Oh-Dori Kouen - Sapporo, Japan
  • Hadassah - Jerusalem, Israel
  • Blue Bay Hotel - Netanya, Israel
  • Antwerp Stadsfeestzaal - Antwerp, Belgium
  • 27 Union Square - New York, USA
  • Subaru - Tokyo, Japan
  • Vulcano Museum - Mending, Germany
  • Salt Mine Museum - Berchtesgaden, Germany
  • Lexington Hotel O - New Orleans, USA
  • Hotel Lisboa - Macau, China
  • Haifa Bridge - Haifa, Israel
  • GSC - New York, USA
  • Baccarat Moscow - Moscow, Russia
 
Contact Us
Please contact us for more information on how Traxon can turn your creative visions into reality.