Axel Springer Publishing House – Hamburg, Germany

Description

The entrance hall at the headquarters of Axel Springer Publishing House in Hamburg is illuminated with dynamic lighting effects in various colors. Each of the 2,600 integrated LEDdots can be individually controlled to enable an infinite number of colour sequences and shapes, turning the static, 80-square-meters-high façade into a dynamic statement. The pixel pitches are harmonically aligned to the edges of the original structure of the bare brickwork. The new type of media façade is brought to life by the collaboration of Suisse Technology Partners and Traxon Technologies, combining sleek ALUCOBOND panels and Traxon Mini- Dot String RGB. Equipped with IP67 protection rating and high quality PVDF-coating, ALUCOBOND media® is suitable for both indoor and outdoor façade applications of any size, from stairwells to stadiums. Each Facade Cassette and each LED-String is individually detachable from the frontside for maintenance. As a new form of architectural design, the total media façade solution - ALUCOBOND media® brings façades to center stage delivering stunning and compelling performance.

Cooperation: Traxon Technologies, Suisse Technology Partners
Technical Director: Firma 3A Composites
Details
Category : Architectural   Lighting Designer : -
Client : Axel Springer Verlag   Architect : -
Location : Hamburg, Germany   Designer : -
Date : 2010-06-01   Installer : Westiform
 Location on map 
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