Triumph International has existed for over 100 years as a leading undergarment manufacturer, and its brand continues to further its path of constant growth in the new millennium. Triumph has opened several new retail locations in major European cities and in March 2011, the first flagship store with integrated branding landed in the heart of Vienna. To add intrigue to the store’ s entrance and attract customers, 156 Traxon 64PXL Board RGB were installed behind a custom acrylic diffusion material on the façade of Triumph Vienna’ s historic building. With its tight pixel pitch and wide beam angle, 64PXL Board RGB is an efficient tool for graphics, text, and video replay on varying levels of complexity, and is able to further Triumph’ s branding by displaying video content created by Apollonio-Design.com. The installation is controlled with one e:cue Lighting Control Engine (LCE) and three Video Micro Converters (VMCs) e:pix.