ESPRIT Flagship Store - Frankfurt, Germany

Description

The result of a merging of modern architecture, state of the art design, and innovative lighting technology, ESPRIT’s flagship store in Frankfurt is the epitome of high expectations and industry-changing standards. To achieve an intriguing storefront and attract guests, Traxon’s ultra bright and fully customizable Dot XL-6 RGB with a 38cm pixel pitch was installed on the flagship location’s exterior. Arranged behind a special glass diffusion material, each individually-addressable Dot is given a blurred effect. Inside the store, a series of Dot XL-3 RGB with a 40cm pixel pitch are arranged above the escalator, behind the same blurring diffusion. Suitable for daylight viewing, Dot XL boldly displays low resolution graphic animations, furthering ESPRIT’s colorful and cutting-edge branding by transforming the building’s façade into a large LED palette.

Programming: Ben Hur / LightLife GmbH
M&E Contractor: Ben Hur

 

Details
Category : Retail   Lighting Designer : -
Client : LightLife   Architect : Corneille Uedingslohmann Architekten, Cologne
Location : Frankfurt, Germany   Designer : -
Date : 2011-01-01   Installer : Ben Hur / LightLife GmbH
 Location on map 
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