For more than 170 years, Tiffany & Co. has offered an extensive selection of jewelry, timepieces, sterling silverware, crystal, stationery, fragrances, and accessories to customers around the world. Aspiring to extend their brand to the southern region of China, Tiffany & Co. recently opened a store in Shenzhen. For this new 200-square meter space, Tiffany & Co. desired a lighting scenario as sophisticated, unique and timeless as its brand. More than 500 Traxon 1PXL Board, in combination with several 1PXL Strip in Dynamic White™, provide Tiffany & Co.’s signature blue along the columns between the store’s large windows, making the space and the brand recognizable from a far distance. Traxon’s 1PXL Board is a versatile, modular lighting solution equipped with high-performance LEDs that spread light 120 degrees across any surface. The Dynamic White™ option allows for changing ambient conditions and usage by simply adjusting the color temperature, switching between cold and warm hues of white light. The Dynamic White™ installation is controlled by e:cue’s versatile Butler XT.